What clothes are popular in Korea: the latest fashion trends for summer 2024
Korean fashion has always led Asian trends with its unique style and rapid update speed. Whether it’s street style, sweet style or workplace wear, Korean fashionistas can always bring surprises. This article will take stock of the hottest clothing trends in South Korea in the past 10 days and help you grasp the latest trends.
1. Hot Korean clothing trends in summer 2024
| trend category | Popular items | Popular elements | Represent the brand |
|---|---|---|---|
| street casual style | Loose T-shirt, wide-leg jeans | oversize, retro print | ADER error、thisisneverthat |
| Sweet girly style | Puff sleeve dress, bow shirt | Lace, ruffles, pink | Chuu, Stylenanda |
| Workplace commuting style | Suits, shirt dresses | Simple cuts, neutral colors | Mmlg, Andersson Bell |
| Athleisure style | Sports suits, dad shoes | Functional style, logo printing | Fila, Kappa |
2. Ranking of Korea’s most popular clothing items
| Ranking | Item name | popularity index | price range |
|---|---|---|---|
| 1 | Loose printed T-shirt | ★★★★★ | 50,000-150,000 won |
| 2 | high waist wide leg jeans | ★★★★☆ | 80,000-200,000 won |
| 3 | puff sleeve dress | ★★★★☆ | 100,000-300,000 won |
| 4 | oversize blazer | ★★★☆☆ | 150,000-400,000 won |
| 5 | retro sports suit | ★★★☆☆ | 120,000-250,000 won |
3. Popular items sold by Korean celebrities
The outfits worn by Korean celebrities have always been fashion trendsetters. Recently, BLACKPINK's Jennie has popularized the "little fragrance style" suit, while BTS's V has made retro sports style popular again. ITZY members frequently appear in puff-sleeved tops, making this sweet element the focus again.
| star | Items with goods | brand | Wear occasions |
|---|---|---|---|
| Jennie(BLACKPINK) | Small fragrance set | Chanel | airport fashion |
| V(BTS) | retro sports suit | Fila | Daily travel |
| ITZY members | Puff sleeve top | Chuu | music program |
| Lee Jong Suk | oversize suit | Wooyoungmi | TV series shooting |
4. How to create Korean-style outfits
If you want to create authentic Korean style outfits, you need to pay attention to the following points:
1.Sense of layering: Koreans are good at layering. Even in summer, they will add layers with thin coats.
2.Color matching: Mainly low-saturation Morandi colors, occasionally adding bright color embellishments
3.Accessories selection: Small and exquisite accessories are the finishing touch of Korean style outfits
4.Hair and makeup: Clear makeup and natural curly hair are the standard features of Korean style
5. Recommendations for shopping in South Korea
If you plan to go shopping in South Korea, the following places are not to be missed:
| shopping area | Features | Recommended stores |
|---|---|---|
| myeongdong | Complete range of brands, suitable for first time shopping | ALAND, Stylenanda |
| Hongdae | Young and trendy, affordable price | Chuu, Market A |
| boulevard | Designer brand, unique style | ÅLAND, Beaker |
| dongdaemun | Wholesale market, fashionable styles | Doota Mall, APM Place |
Conclusion
Korean fashion is known for its rapid updates and diverse styles. In the summer of 2024, street casual style and sweet girly style go hand in hand, with oversize tailoring and retro elements continuing to be popular. By paying attention to celebrity outfits and popular items, you can easily stay on top of the latest K-pop fashion. Whether it’s for daily outings or special occasions, Korean style outfits can make you the center of attention.
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