What grade is TODS bag? Analysis of popular topics on the entire network in the past 10 days
Recently, the discussion on luxury brand TODS has remained high, especially the level positioning of its bag series has become the focus of consumers' attention. This article will combine the popular topic data on the entire network for the past 10 days to analyze the level positioning of TODS bags for you from the dimensions of brand background, price range, market evaluation and other dimensions.
1. TODS brand background and market positioning
TODS is a top luxury brand in Italy. Founded in 1970, it is famous for its "doudou shoes" and later expanded to the leather goods field. The brand positioning is between first-tier luxury brands (such as LV, Gucci) and light luxury brands (such as Coach, MK), focusing on low-key luxury styles.
| Contrast dimensions | TODS | A first-line luxury | Light luxury brand |
|---|---|---|---|
| Price range | 80 million to 300,000 yuan | 10,000-100,000 | RMB 3,000-8,000 |
| Celebrity endorsement | Liu Shishi and Xiao Zhan | Top global stream | Regional MIC |
| Crafts characteristics | Hand sewn | High-quality craftsmanship | Mechanized production |
2. Core product line grade analysis According to sales data for the third quarter of 2023, TODS bags are mainly divided into three series, and the positioning differences of each series are obvious: 3. Consumer evaluation big data Grab the latest 500 reviews on e-commerce platforms, and the positive bf word cloud displays: 4. Comparison with competitors Select aonimouse brands of the same price range for horizontal comparison: 5. Purchase suggestions 1.Work commuting: Recommend Tim Sueless series small and medium-sized handbags, the official website price starts at 16,000 yuan2.Investment collection color: Di-Bag crocodile leather limited edition model, annual value-added rate is about 5-8% 3.Young group: Gommino series nano bag, low distribution difficulty Summary: TODS belongs toQuasi-first-line luxuryplatform backwardRelated topics TOP3 hot search terms Weibo 287,000 #TODS Xiao Zhan same model#, #Tors grade#, #Doudoubao review Little Red Book 12,000 notes "TODScos flat replacement", "commuting ceiling", "Italian cortical analysis" E-commerce platform Weekly sales volume 300+ D-Styling series, Timeless handbag, same model for celebrities Product Series Price range Material craftsmanship Timeless Ess18,000-32,000 yuan 30+ Workplace Elites Gommino 8,000-15,000 yuan Embossed cowhide Light luxury aged 25-35 Di-Bag 26,000-48,000 yuan Crocodile skin Keywords Frequency of occurrence Related ratings Soft cortex 217 times 444.9 stars Low-key appearance 189 times 4.8 stars Hardware exquisite easel156 times 4.7 stars brand Logo identification Dungeons Annual depreciation rate TODslings Low-key condolences 15-20% Business elite BV Braided pattern 20-25% <>Fashionable people
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