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What level of tods bag

2025-10-02 21:14:39 Fashion

What grade is TODS bag? Analysis of popular topics on the entire network in the past 10 days

Recently, the discussion on luxury brand TODS has remained high, especially the level positioning of its bag series has become the focus of consumers' attention. This article will combine the popular topic data on the entire network for the past 10 days to analyze the level positioning of TODS bags for you from the dimensions of brand background, price range, market evaluation and other dimensions.

1. TODS brand background and market positioning

What level of tods bag

TODS is a top luxury brand in Italy. Founded in 1970, it is famous for its "doudou shoes" and later expanded to the leather goods field. The brand positioning is between first-tier luxury brands (such as LV, Gucci) and light luxury brands (such as Coach, MK), focusing on low-key luxury styles.

Contrast dimensionsTODSA first-line luxuryLight luxury brand
Price range80 million to 300,000 yuan10,000-100,000RMB 3,000-8,000
Celebrity endorsementLiu Shishi and Xiao ZhanTop global streamRegional MIC
Crafts characteristicsHand sewnHigh-quality craftsmanshipMechanized production

Two Around 10 days belong to the hot word data on the entire network

backward
platformRelated topicsTOP3 hot search terms
Weibo287,000#TODS Xiao Zhan same model#, #Tors grade#, #Doudoubao review
Little Red Book12,000 notes"TODScos flat replacement", "commuting ceiling", "Italian cortical analysis"
E-commerce platformWeekly sales volume 300+D-Styling series, Timeless handbag, same model for celebrities

2. Core product line grade analysis

According to sales data for the third quarter of 2023, TODS bags are mainly divided into three series, and the positioning differences of each series are obvious:

Fee groupEssCalfskin + handmade
Product SeriesPrice rangeMaterial craftsmanship
Timeless18,000-32,000 yuan30+ Workplace Elites
Gommino8,000-15,000 yuanEmbossed cowhideLight luxury aged 25-35
Di-Bag26,000-48,000 yuanCrocodile skin

3. Consumer evaluation big data

Grab the latest 500 reviews on e-commerce platforms, and the positive bf word cloud displays:

easel
KeywordsFrequency of occurrenceRelated ratings
Soft cortex217 times444.9 stars
Low-key appearance189 times4.8 stars
Hardware exquisite156 times4.7 stars

4. Comparison with competitors

Select aonimouse brands of the same price range for horizontal comparison:

<>Fashionable people
brandLogo identification DungeonsAnnual depreciation rateCelebrity isle
TODslingsLow-key condolences15-20%Business elite
BVBraided pattern20-25%

5. Purchase suggestions

1.Work commuting: Recommend Tim Sueless series small and medium-sized handbags, the official website price starts at 16,000 yuan2.Investment collection color: Di-Bag crocodile leather limited edition model, annual value-added rate is about 5-8%

3.Young group: Gommino series nano bag, low distribution difficulty

Summary: TODS belongs toQuasi-first-line luxury

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