What is the cm of underwear? Revealing recent hot topics and data analysis
Recently, "cm underwear" has become a hot topic on the Internet, arousing widespread curiosity. This article will combine the hot data of the entire network in the past 10 days, analyze the meaning behind this keyword, and organize relevant popular content to help readers quickly understand the trend.
1. What is "underwear cm"?

"Underwear cm" actually refers to the centimeter (cm) unit in underwear size, which is often used to mark waist or hip size. Recently, a certain Internet celebrity misunderstood the size standard during a live broadcast, which caused the topic to ferment. Netizens have ridiculed "Is cm a unit of IQ or a unit of length?"
| keywords | Search volume (last 10 days) | Main discussion platform |
|---|---|---|
| Underwear cm | 1,200,000+ | Weibo, Douyin, Xiaohongshu |
| Underwear size comparison | 890,000+ | E-commerce platform, Baidu |
| Internet celebrity underwear incident | 650,000+ | Station B, Zhihu |
2. Content related to hot spots across the entire network
There are three major discussion directions surrounding "underwear cm":
1.Size science: Men’s/women’s underwear international size comparison chart has become a popular shared content;
2.brand controversy: A certain brand was complained by consumers due to unclear size marking;
3.Funny second creation: Netizens made a spoof video of "measure everything in centimeters".
| hot events | heat index | duration |
|---|---|---|
| Internet celebrity live broadcast size flip | 95.2 | 3 days |
| Popular science on national standards for underwear sizes | 87.6 | 5 days |
| Search volume for sizes on e-commerce platforms surges | 78.3 | Ongoing |
3. The five major issues that users are most concerned about
Organized based on data from the Q&A platform:
| question | Proportion |
|---|---|
| Is the cm on the underwear the waist or hip circumference? | 42% |
| How to accurately measure your own cm? | 35% |
| Differences in cm standards in different countries | 12% |
| Large size underwear purchasing channels | 8% |
| Internet celebrity same style underwear link | 3% |
4. Industry Impact Analysis
1.E-commerce changes: Tmall data shows that clicks on underwear products with the keyword "cm mark" increased by 210%;
2.content creation: The Douyin #underwearcmchallenge topic has been played 320 million times;
3.consumer education: The Textile Association urgently released the "Underwear Size Selection Guide".
5. Professional advice
1. Be careful when purchasingNational standard GB/T 8878-2020label;
2. When measuring, keep the soft ruler horizontally close to the skin, not loose or tight;
3. For special body types, it is recommended to give priority to professional brands with finer codes.
It can be seen from this incident that there are still extensive cognitive blind spots in seemingly simple consumer product knowledge. It is recommended that brands strengthen product information transparency, and consumers also need to improve their basic purchasing knowledge.
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