What color is the best for sun protection clothing? Analysis of hot topics across the Internet
With the arrival of summer, sun protection clothing has become a must-have item for many people. Recently, the discussion on the color of sun-protective clothing has soared across the Internet, especially the controversy over "which color is both beautiful and sun-protective". This article will combine the hot topic data of the past 10 days to analyze the color selection skills of sun protection clothing for you.
1. Popularity ranking of sun protection clothing colors across the Internet

| color | search index | Discussion volume on social platforms | E-commerce platform sales proportion |
|---|---|---|---|
| light pink | 85,000 | 123,000 items | 18% |
| mint green | 72,000 | 98,000 items | 15% |
| haze blue | 69,000 | 85,000 | 14% |
| taro purple | 54,000 | 71,000 | 12% |
| classic black | 48,000 | 63,000 items | 10% |
2. Comparison of sunscreen effects of different colors
According to recent data released by professional evaluation organizations, color does have an impact on the UV protection effect of sun protection clothing:
| color | UPF value (ultraviolet protection factor) | Visible light absorbance |
|---|---|---|
| Dark color (black/navy blue) | 50+ | 95% |
| red color | 45-50 | 90% |
| Light color (white/pink) | 30-40 | 80% |
3. Color matching suggestions from fashionistas
1.The first choice for daily commuting: Haze blue + white bottoms, refreshing and slimming. Recently, the number of likes on Xiaohongshu related notes has exceeded 50,000.
2.Recommended outdoor sports: Fluorescent colors (such as bright orange) not only have good sun protection effect, but also produce great photos when taking photos. Douyin-related videos have been viewed 20 million times.
3.Essential for seaside vacation: Light pink sun protection clothing paired with a straw bag, the Weibo topic #PINK Sun Protection Clothing# has been read 120 million times.
4. Analysis of real consumer feedback
| color | Praise keywords | Bad review keywords |
|---|---|---|
| light pink | White, girly | Easy to get dirty, color difference |
| mint green | Refreshing and cooling sensation | Limited combinations |
| classic black | Versatile and stain-resistant | Endothermic, dull |
5. Expert purchasing advice
1.Sun protection performance is preferred: The National Textile Products Quality Supervision and Inspection Center recommends choosing products with UPF40+ and UVA transmittance <5%.
2.Choose according to scene: Light colors are available for urban use, dark colors + sun protection coating are recommended for outdoor activities.
3.Pay attention to fabric technology: The search volume for recently popular cooling fabrics (such as a certain brand's ice mint series) increased by 300% month-on-month.
Conclusion:Based on the popularity data across the Internet and professional reviews, light pink and mint green are currently the most popular colors for sun protection clothing, but darker colors have better sun protection effects. It is recommended that consumers balance the needs of beauty and functionality according to usage scenarios and personal styles. Remember to check the UPF value label on the product tag to ensure that the sun protection effect is up to standard.
check the details
check the details