How about Century Hualian Supermarket? ——Consumer evaluation and recent hot spot analysis
Recently, Century Hualian Supermarket, as one of the domestic chain retail brands, has once again become a hot topic among consumers. This article combines hot topics and user feedback from the entire network in the past 10 days to analyze the performance of Century Hualian Supermarket from multiple dimensions such as price, service, and product quality, and attaches structured data for reference.
1. Consumer evaluation data statistics (last 10 days)
| Evaluation dimension | Positive rating | The focus of bad reviews |
|---|---|---|
| Product price | 78% | Some fresh food prices are too high |
| service attitude | 85% | Checkout speed is slow during peak periods |
| Product type | 92% | Imported goods have fewer options |
| Environmental health | 88% | Some store shelves are not organized in a timely manner |
2. Association with recent hot events
1."Community group buying" service launched: Century Hualian has piloted the "online ordering + store pick-up" model in some cities. Users reported that the delivery on-time rate reached 96%, but there are price differences between online and offline products for some products.
2.Food safety inspection scandal: The random inspection results announced by a certain local market supervision department showed that the peroxide value of one batch of bulk nuts from Century Hualian exceeded the standard, and the brand has removed the relevant products from the shelves and initiated a traceability mechanism.
3.Membership system upgrade: The newly launched "Hualian Member Day" event has attracted attention. The 12% off the entire store every Tuesday has driven a 23% increase in customer flow. However, some consumers have reported that the rules for using coupons are complicated.
3. Horizontal comparison data (mainstream supermarket brands in 2024)
| Comparative item | Century Hualian | industry average |
|---|---|---|
| Store coverage | 2800+ homes nationwide | 1500-3500 homes |
| Price per customer | ¥68-¥125 | ¥75-¥140 |
| Complaint response time | 4.2 hours | 6.8 hours |
| Proportion of private brands | 18% | 15%-25% |
4. Selection of real consumer feedback
1.price experience: “Daily necessities are about 10% cheaper than convenience stores, but promotional items are often restricted” (Hangzhou user, review on June 12)
2.Service details: “The mother and baby room is well-equipped, but the self-service cash register has a high failure rate” (Shenzhen user, feedback on June 15)
3.Featured Products: “The freshly baked bread area is very cost-effective, and there are discounts after 5 pm every day” (Chengdu user, shared on June 18)
5. Summary of improvement suggestions
1. Optimize the online and offline price system to avoid doubts about "big data killing familiarity"
2. Strengthen fresh product turnover management and reduce the occurrence rate of expired products
3. Simplify the promotion participation process and improve the shopping experience of elderly users
4. Increase the types of imported goods purchased to meet the needs of consumption upgrades
Generally speaking, Century Hualian Supermarket has performed stably in terms of supply of basic livelihood commodities, and its price competitiveness is at the upper-middle level in the industry. However, there is still room for improvement in digital services and high-end product layout. It is recommended that consumers choose shopping periods according to their own needs and make reasonable use of membership rights to obtain greater discounts.
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